About Me

Tricia Moravec

Assistant Professor
Information, Risk, and Operations Management
McCombs School of Business
University of Texas at Austin

patricia.moravec <at> mccombs.utexas.edu


I am an assistant professor in the Department of Information, Risk, and Operations Management at the McCombs School of Business at the University of Texas at Austin.

My research focuses on social media use and the consequences of social media use, including cognition, misinformation (also referred to as ‘fake news’), and information quality. My research has found that Facebook’s original misinformation flag was ineffective to change user beliefs, but does influence cognition of users exposed to the flag. Given that users showed increased cognition due to the flag, my next research project demonstrated a method for designing interventions that would influence user belief.

I am quadruply a Hoosier, first being born in Indiana, second earning my undergraduate degrees in physics and astronomy/astrophysics from Indiana University, third earning my master’s in information systems from Indiana University Kelley School of Business, and finally earning my PhD in Information Systems also from the Kelley School of Business. I spent time in Chicago with KPMG as an associate consultant in their CIO Advisory practice before starting my PhD. On a more personal note, I am a quadruplet, giving me an easy, automatically interesting fun-fact whenever the situation requires one.


March 2021
JMIR Public Health and Surveillance

September 2020
Misinformation Flagging
Information Systems Research (ISR)

November 2019
Misinformation Flagging and Cognition
Management Information Systems Quarterly (MISQ)


If you are interested in my research, either as the media or a prospective student, please feel free to reach out at my email address listed above.